Selected Work
Insights.
How to assess channels, product ranges and budgets before investing in design.
Project Assessment
Why assess your brand before redesigning it?
Decide what to keep, where to invest first and what can work in production before committing to a redesign.
Brand identity
Why does the same product read differently across channels?
Explore 15 visual styles through the decisions people make on shelves, when gifting and while shopping online.
Packaging planning
How should you budget for a brand and packaging upgrade?
Plan design, prototyping and production budgets around the launch, the range and the brand assets your team needs.
One brand.
A system for every touchpoint.
As you add products, sales channels or locations, we assess what customers already recognise, what to invest in first and what can work in production.
00. Brand & Packaging Audit
Before design or tooling, we review your product range, target channels, competitors and existing brand assets.
What should you keep? Where should you invest first? What can be produced and implemented within your cost, supplier and site constraints?
Brand Strategy & Identity
For companies repositioning, expanding their offer or launching their own brand. We define the positioning, brand language and visual guidelines your team and suppliers can use across applications.
Packaging & Range Architecture
For product ranges that need to grow across retail and ecommerce. We define what stays consistent and how each product stands apart, with pricing, production and shipping in view.
Spatial Design & Brand Experience
For stores and commercial spaces that need to feel like the same brand. We carry the identity into signage, wayfinding and displays, and coordinate design with on-site implementation.
Where should your brand upgrade begin?
Bring your current product range and target channels. We’ll review where to start, what to invest in first and what to verify before design.