Overview
PENEVENTI is a premium liquor-infused ice cream brand that bridges artistic heritage and spirited indulgence. The brand faced a fundamental category challenge: alcohol-infused ice creams often get dismissed as short-lived novelty treats or casual party gimmicks, failing to command premium gifting value or everyday connoisseur status. To overcome this, we redefined the brand strategy, visual identity, and packaging system. Drawing inspiration from pentimento—the artistic phenomenon of underlying brushstrokes revealing themselves through layers of paint—and the iridescent elegance of peacock plumage, we transformed each flavor profile into an unfolding sensory canvas. Structured packaging with rich jewel tones, subtle foil finishes, and refined editorial typography moves the product away from playful frozen snacks and anchors it firmly within the realm of luxury confections and bespoke gifting. Every touchpoint is calibrated to shift consumer perception, turning an impulsive sweet craving into a sophisticated, mindful ritual of savoring.
PENEVENTI 是一個融合藝術質地與微醺享受的頂級含酒冰淇淋品牌。在既有市場中，含酒冰品往往受限於「新奇嘗鮮」或「派對噱頭」的刻板印象，難以在常態甜點市場中建立長遠的品牌溢價，更鮮少被視為具備儀式感的送禮首選。
為了解決這項定位痛點，我們重新梳理了品牌策略、視覺識別與包裝架構：
概念轉譯與深層意涵：以藝術史中的「重繪痕跡（Pentimento）」為靈感，將酒香與乳脂在舌尖層層遞進的餘韻，具象化為畫布下若隱若現的底層色彩；孔雀翎羽般的流光幻彩，則精準襯托出酒液的醇厚與多變。
重塑包裝結構與感知價值：跳脫傳統冰品輕快童趣的視覺常規，改採深邃寶石色調、細膩金箔加工與高雅的字體編排，將冰淇淋包裝打造成宛如精品香水或高級烈酒的典藏禮盒。
消費場景升級：從單純的「解饞小品」轉化為適合成人獨酌品味、浪漫聚會以及精緻贈禮的考究體驗，讓每一匙入口的微醺，都成為值得細細鑑賞的感官藝術。
PENEVENTI 是一個融合藝術質地與微醺享受的頂級含酒冰淇淋品牌。在既有市場中，含酒冰品往往受限於「新奇嘗鮮」或「派對噱頭」的刻板印象，難以在常態甜點市場中建立長遠的品牌溢價，更鮮少被視為具備儀式感的送禮首選。
為了解決這項定位痛點，我們重新梳理了品牌策略、視覺識別與包裝架構：
概念轉譯與深層意涵：以藝術史中的「重繪痕跡（Pentimento）」為靈感，將酒香與乳脂在舌尖層層遞進的餘韻，具象化為畫布下若隱若現的底層色彩；孔雀翎羽般的流光幻彩，則精準襯托出酒液的醇厚與多變。
重塑包裝結構與感知價值：跳脫傳統冰品輕快童趣的視覺常規，改採深邃寶石色調、細膩金箔加工與高雅的字體編排，將冰淇淋包裝打造成宛如精品香水或高級烈酒的典藏禮盒。
消費場景升級：從單純的「解饞小品」轉化為適合成人獨酌品味、浪漫聚會以及精緻贈禮的考究體驗，讓每一匙入口的微醺，都成為值得細細鑑賞的感官藝術。
CLIENT
PENEVENTI
YEAR
2023
DELIVERABLES
Brand Concept Visual Identity Packaging Design
ROLE
Brand Strategy · Visual Identity · Packaging Design
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