Overview

Nanahouse Wild Selection is built on an intimate respect for ocean ecology, wild instincts, and artisanal ingenuity. The brand identity captures a remarkable marine phenomenon: wild scallops naturally swimming toward mating grounds, unfettered by artificial farming. We refined this untamed narrative into a modern, tactile design language that bridges primal ocean nature with meticulous culinary craftsmanship. Central to the identity is the dialogue between natural purity and human care. When wild scallops are hand-shucked, natural imperfections occasionally emerge; through innovative high-pressure restructuring, these pristine, wild-caught cuts are gathered and sculpted into perfectly rounded morsels, preserving their natural sweetness without waste. The packaging physically frames this story: drawing from indigo maritime codes and the fan-shaped geometry of open shells, the transparent silhouette cradles the scallop meat at its heart. Subtle typography, rope knot emblems, and wave forms elevate wild seafood into a conscious, sustainable, and elevated table ritual.

七戶水產(Nanahouse Wild Selection)植根於對海洋生態的敬畏、野生原力與職人惜物之心。品牌核心靈感源自扇貝不受眷養、本能游向交配海域的「野生游弋」;我們將這份野性生命力轉譯為俐落當代的視覺語彙,在自然野味與工藝美學之間建立深層共鳴。

包裝概念直接呼應產品背後的匠心故事:野捕扇貝在繁複的人工開殼過程中,肉質難免偶有受損;透過精密的高壓成形技術,將天然破損的純粹干貝肉重新聚集、定型為圓潤飽滿的型態,完美封存深海的鮮甜彈嫩。以「開貝取肉」為結構發想的透明視窗,宛如貝殼在掌心自然展開;搭配深海靛藍、圈捕繩結與傳統水產文字排印,將惜物創新的職人智慧具象化,讓每一包野生海味都成為兼具生態尊重與講究滋味的日常之選。

七戶水產(Nanahouse Wild Selection)植根於對海洋生態的敬畏、野生原力與職人惜物之心。品牌核心靈感源自扇貝不受眷養、本能游向交配海域的「野生游弋」;我們將這份野性生命力轉譯為俐落當代的視覺語彙,在自然野味與工藝美學之間建立深層共鳴。

包裝概念直接呼應產品背後的匠心故事:野捕扇貝在繁複的人工開殼過程中,肉質難免偶有受損;透過精密的高壓成形技術,將天然破損的純粹干貝肉重新聚集、定型為圓潤飽滿的型態,完美封存深海的鮮甜彈嫩。以「開貝取肉」為結構發想的透明視窗,宛如貝殼在掌心自然展開;搭配深海靛藍、圈捕繩結與傳統水產文字排印,將惜物創新的職人智慧具象化,讓每一包野生海味都成為兼具生態尊重與講究滋味的日常之選。

CLIENT

Nanahouse

YEAR

2022

DELIVERABLES

Branding Package Design Photography

ROLE

Creative Direction